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For brands · 2D · real estate, a tower of floors

Build a House

A crane swings a floor on a cable: tap above the house, build a ten-floor tower and get a discount promo code.

QR code: open this work on your phoneOpen it on your phonethe way the player will see it.

The text inside this game is in Russian.

Mechanic

  • A crane swings a floor of a residential building on a cable; a tap drops the floor straight down, you must land exactly above the tower.
  • A perfect landing gives a ×2, ×3 streak and calms the tower; from the fourth floor the tower sways more the more crooked the floors stand.
  • Three hearts: a miss costs one; if the hearts run out the house starts again from the first floor, and every new attempt is slightly more forgiving about accuracy.
  • Ten floors and a roof, then fireworks and an endcard with a 5 % discount promo code and a “Choose an apartment” button.

Key moments

  1. 0–2.5 s

    Hook: morning over the city, a floor swings on the crane, “Build a house, get 5 % off”, the “Kvadrat” brand sign (in Cyrillic letters) on the lobby.

  2. 2.8–4.5 s

    The first landing: “PERFECT!”, dust, sparks, “+180 m²” flies into the counter; a second perfect in a row gives a ×2 streak.

  3. 6–9 s

    Build-up: “GOOD”, the tower sways from the fourth floor, then “MISS!”: the block tumbles, a heart cracks.

  4. 11.5 s

    “Halfway!”: the sky turns golden hour.

  5. 19.8 s

    “Only the roof left!”: the last block with a sign.

  6. 21.5–25 s

    Finale: fireworks, the house settles, windows light up in a wave from the bottom up, evening and a victory theme.

  7. ~25 s

    Endcard: “House built!”, −5 %, a promo code and a full-screen “Choose an apartment” button.

Times are from the automatic demo run.

A/B variants

  • 10 floors and a roof: enough challenge for the promo code to feel earned.

  • A shorter path to the endcard: more players see the promo code and press “Choose an apartment”.

  • The discount is not mentioned at the start, in the finale “And this is for you!” and a promo code: a surprise against a known discount.

Technical

Engine
WebGL2 and Canvas 2D, 2D
Duration
~25 s
Controls
tap at the right moment
Variants
3 variants
File weight by ad network
NetworkWeightNetwork limit
AppLovin0.56 MB5 MB
Unity Ads0.56 MB5 MB
ironSource0.56 MB5 MB
Mintegral0.56 MB5 MB
Google Ads (zip)0.38 MB5 MB
Key frames of the game Build a House
Key frames
On the left a generated concept frame, on the right frames of the finished game
From a concept frame to the game

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