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For brands · 2D · fast food, claw machine

Khrumka

Pull lunch out of a claw machine in 30 seconds and get a promo code.

QR code: open this work on your phoneOpen it on your phonethe way the player will see it.

The text inside this game is in Russian.

Mechanic

  • The player moves the machine's claw with a lever and drops it with a button.
  • In 30 seconds you must fish out four capsules: a burger, fries, a cola and nuggets.
  • A precise grab always succeeds, a grab by the edge can slip; after two failures in a row the next one counts.
  • Collect all four and get a combo promo code. In the “Promo code for all” variant losing players get the code too.

Key moments

  1. 0–1 s

    Hook: the headline “Get a whole lunch in 30 seconds!”, a hand at the lever.

  2. 1–3 s

    First grab: the claw with a capsule, sparks, a ring on the button.

  3. ~3 s

    First reward: the capsule in the chute, an icon flies into the slot, “+1”.

  4. ~5 s

    A slip: “Almost!”, the capsule falls back into the balls.

  5. 6–14 s

    The cycle: three more grabs, the sound grows along a chord, the timer turns red in the last seconds.

  6. 16 s

    Endcard: a promo code and an “Order” button.

Times are from the automatic demo run.

A/B variants

  • A generous endcard keeps clicks from losers and from those who did not play.

  • A locked code motivates players to finish and replay.

Technical

Engine
WebGL2 and Canvas 2D, 2D
Duration
30 s
Controls
lever and button
Variants
2 variants
File weight by ad network
NetworkWeightNetwork limit
AppLovin0.49 MB5 MB
Unity Ads0.49 MB5 MB
ironSource0.49 MB5 MB
Mintegral0.49 MB5 MB
Google Ads (zip)0.33 MB5 MB
Key frames of the game Khrumka
Key frames
On the left a generated concept frame, on the right frames of the finished game
From a concept frame to the game

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